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National and local ad campaigns focus on benefits of using REALTORS®
Aug 27, 2010
The Canadian Real Estate Association has launched a new television campaign that highlights the value REALTORS® bring to one of life’s biggest financial decisions — home buying and selling.
In addition, the Winnipeg Real Estate News has launched its own radio campaign highlighting the knowledge local REALTORS® bring to the table when buying and selling in Winnipeg and the surrounding region.
The new national television commercial campaign features production and editing techniques developed specifically for this project and never before used in Canadian television advertising.
Shot in HD, the new commercial is called Faces.
“REALTORS® help meet the unique needs of people who are buying or selling their home," said CREA president Georges Pahud. “Just as peoples’ requirements are diverse, so too is the knowledge, expertise and services of the REALTOR® working to meet them.  
“Whatever your needs, a REALTOR® can help,” he added.
In the 30-second ad, viewers see and hear testimonials from several individuals about their experience with their REALTOR®. Women and men, representing people from all walks of life, talk about their unique needs when buying and selling a home. While they talk, their faces continually change, eventually becoming another person with another positive story. 
The commercial was created for CREA by Toronto ad agency CP+B Canada and uses special effects to bring traditional portraiture to life. The end result is a memorable and visually stimulating spot for the digital age.
The television commercial is part of CREA's 2010 fall advertising campaign, which runs until the week of October 18.
CREA’s national ad campaign program started in 2006 and runs twice a year, in the spring and fall. Last fall’s ad, entitled Never-ending Negotiations, won a bronze award at this year’s national Marketing Awards.
The WREN’s annual fall radio campaign runs until the end of the fourth week in September. 
To view CREA’s latest television commercial, visit howrealtorshelp.ca.